9 essential factors when choosing a catering service for your event

Catering-eventos

9 essential factors when choosing a catering service for your event

Catering is a critical point of any event, the one to which the public pays most attention and rates the highest. A good catering service will ensure that your guests take away excellent memories of the event, enhancing and intensifying the experience. If the service is of a certain category, it may even be used as an inducement to attend the event.

 

Accordingly, it is important to spend some time choosing the best catering service for your event.

 

To help you, we offer this short guide to choosing the right catering for every occasion:

 

1. Style of the event

2. Guests

3. Specialties

4. On-site kitchen

5. Taste test

6. References

7. Sustainability

8. Alternatives to traditional catering

9. Other tips

 

1. Style of event

Because a corporate event is not the same as a public one, just as formal wear is not the same as fancy dress, etc.

 

Your catering service must be tailored to the style of the event and even the underlying theme or concept. Ultimately, it is one of the elements that go together to making up the experience, so if it harmonizes with the rest of the event it will help to attain its goal.

 

Some catering services are more refined, while others are more down to earth. Obviously, this will be reflected in the budget, so whether or not you will be able to offer more elegant eatables will depend on how much you are willing to spend.

 

2. Guests  

Just like the style of the event, the type of guest must also be taken into consideration: professional level, economic level, sector… All these details will help to define the specific needs of your guests and the type of catering service you need.

 

Of course, it is also necessary to take numbers into account. Some catering firms have experience with larger groups, while others can only guarantee their best quality up to a certain number of guests.

 

3. Specialties

Check out the specialties of each catering service – you may require a certain style to match the theme or concept of your event: Mexican, vegetarian, fresh produce, desserts.

 

The service you choose should also be capable of offering intolerance and allergen-free options.

 

In short: if you need a specific type of food, try to find a catering firm that specializes in that option.

 

4. On-site kitchen

If what you want is quality, it is best that food be cooked on site, so it is service freshly prepared. This factor marks a huge difference over pre-cooked food, in both taste and texture.

 

For this to be possible, your catering service will need to have the right conditions in which to work, with sufficient space, a smoke outlet and electricity. If yours is an open-air event, a catering tent may be the best option.

 

5. Taste test

Not trying the menu before the event is a classic error. A taste test will allow you to choose dishes, make changes and even rule out certain options and replace them with others.

 

6. References

References are always important. Check which clients have used certain catering services (many catering firms will list them on their websites) and seek positive and negative opinions. Try not to be overly-influenced by either, but us them as another factor to be taken into consideration before making your decision.

 

7. Sustainability

If your firm implements a  CSR strategy (and if you don’t, you should), you will be interested in a catering service that can offer a healthy, low-fat menu. Also, ask them to calculate quantities carefully, so that the least possible goes to waste.

 

The healthiness of the food and the amount going to waste are two of the factors taken into consideration for an event to earn a sustainability certificate.

 

8. Alternatives to traditional catering

There are many options to traditional catering services, including food trucks, popular now for some time. This option has become much more refined and specialized, to the point where it now offers a serious alternative. However, each food truck has its own specialty, so they cannot offer as much variety.

 

9. Other tips

Other tips regarding choosing a catering service have to do with the type of food to be served to suit the activities of the event. If there are going to be workshops or work sessions where concentration is required, it is best not to serve too much food and to structure the offer around salads and light dishes. On the other hand, if there is going to be physical exercise, more carbs may be required.

 

You will also need to tailor the number of wait staff to the type of event. Work closely with your catering service to establish the ideal number, striking the right balance to ensure that guests are always attended and that there are no idle staff.

 

The furnishing and livery should also suit the theme of the event, to give greater force to the concept and the ultimate message.

 

Lastly, choose the site for the bars carefully. Remember, people will gather there, so it is best not to have them too close to passageways, bathrooms or other hot spots.

 

 

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