Communicating with clients: how to improve for mutual benefit
One of a company’s most complicated commitments is building a solid relationship with its clients. Gaining their loyalty and ease with your company is one of the most important aspects of consolidating any business, because the client is always at center-stage.
It’s crucial to improve communication with your clients to reach full satisfaction, which is why you need a clear strategy to permit a fluent conversation with them—the bread and butter of your company, after all.
Moreover, their happiness implies the main advantage of free publicity: a satisfied client is a guaranteed recommendation, and that’s worth more than getting out there to look for opportunities from scratch.
Below we outline 6 tips for improving communication with your clients and obtaining the highest profitability and well-being on all sides.
Jot these down!
Get to know, observe, and listen to the client
Through thorough observation we can deduce their potential needs, allowing us to anticipate them even before the client is aware of them. If we listen and know how to interpret what our clients are telling us, the solution becomes much simpler. Active listening allows for the creation of a dialogue characterized by closeness and will improve communication between the parties.
Orienting the client is one of the key points to earning their loyalty. One must understand the client’s needs, aspirations, and frustrations, well beyond their relationship with the company. This means always thinking of what’s best for them in every action the business takes. Furthermore, experience as a company adds an advantage: having worked with other users and lived through different situations provides a very broad perspective. Orienting, recommending, and suggesting becomes vital.
Keep the client informed
If we don’t fulfill this point, despite working on their project with the utmost professionalism, a lack of knowledge on their part can result in their not valuing the work carried out and eventually turning to another company. Don’t wait for them to ask, take the initiative and keep them informed so they’ll be fully satisfied.
In the professional world we have to make decisions that sometimes turn out to be not the best. To err is human, but the way we handle our blunders makes all the difference. That’s why it follows that when you make a mistake you let the client know in a clear and sincere way, without making excuses, and offer a possible solution to palliate the effect of the error. Admitting to mistakes will improve your relationship.
Every client requires more or less specific attentions, and for this reason communication with each of them cannot be boiler plate, but should appeal on a personal level to their particularities. Develop a differential treatment adapting to each one, and be aware of important dates to be polite and establish empathy.
Prompt contact and reply
If we don’t fulfill this point, despite working on their project with the utmost professionalism, a lack of knowledge on their part can result in their not valuing the work carried out and eventually turning to another company. Don’t wait for them to ask for a status update: anticipate and ensure continual feedback.
As a company, you should show an interest in your clients, being conscious of their value and making use of different channels to communicate with them. Fostering a good relationship with them to guarantee their satisfaction and loyalty is key, as well as a relevant point for knowing where to improve and what weaknesses to work on.
Through these 6 actions you’re sure to improve communication with your clients. They’ve certainly done wonders for us.
Have any further tips? Share them with us in the comments.