Objective: celebrate the firm’s 25th anniversary at the Royal Botanical Garden of Madrid
Law firm Alemany, Escalona y De Fuentes completed its 25th year of work defending values such as ethics, efficiency, professionalism, and companionship. A date this significant could not go uncelebrated, so we at EDT rolled up our sleeves and set to it.
For this event we put the spotlight on feelings, the ties that result from them and which the firm has been strengthening since its creation. We wanted to create a unique experience which would transmit to the guests that they are also part of that trajectory and would awaken in them a feeling of unity.
After thinking through numerous options we settled on the Royal Botanical Garden of Madrid, a location that stands out for its charm, intimacy, and the magic that such a natural enclave at the heart of the capital holds. Then we put these aspects to the screen and into the design of the save-the-date we sent out to guests. This mailing flooded their screens with foliage, which rustled and parted in a blowing breeze to give way to the information regarding Alemany’s 25th anniversary.
We also prepared an activity aimed at engaging the senses and calling up memories and emotions that would make the occasion a unique experience. The guests embarked on a guided tour around the Royal Botanical Garden led by specialists who pointed out different varieties of plants while tying their qualities in with the brand’s values.
The tour ended at a cocktail area, where guests listened to the firm’s founders’ words of thanks to everyone present and enjoyed some choice morsels provided by Samantha Catering. This area was mood-lit in the firm’s color, with little lights providing an intimate glow and a fountain crowning the scene.
Finally, lawyers, partners, and clients all enjoyed a while to chat leisurely to the strains of a live jazz band, striking the perfect tone among the lush fronds. The icing on the cake was magician Jorge Luengo, there to entertain guests with his tricks—a live act that astounded everyone present.
Without a doubt, it was a day that the Alemany, Escalona y de Fuentes law firm will always remember, as most certainly will we… Here’s to many more!
June 17, 2014