Anniversary of

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Anniversary of

The Challenge


To transform the court of the central “Casa de las Alhajas” in Madrid into the ideal frame to celebrate the take-off of them the second season of the online newspaper


The Solution


To propose an event that was turning about the previous contest of articles of opinion (bezios) we knew winner during the celebration. For it we proposed to the assistants to vote between six finalists with a system developed for the occasion by Domestic Data Streamers. This system was emulating a brain composed by transparent conduits for which there were flowing liquids of different colors, having issued every vote there was spilt little liquid of the color chosen in a manometer. The one that at the end of the process was more flood would turn into the winner.


In addition it controlled the group of music Fira Fem, entrusted to compose an exclusive song for the occasion.



September 12, 2015