IV International Meeting of University Rectors

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IV International Meeting of University Rectors

Client: Universia
Goal: to bring rectors and academic representatives from around the world together to define education and the future progress of societies.

Last May we had the privilege of organising the IV International Meeting of University Rectors. An event where rectors and academics from universities around the world came together to define the values of education for the future and lay new foundations for social progress.
Four years after the previous edition in Rio de Janeiro, Spain became the host country of a truly dignified and long-awaited occasion. The event took place in Salamanca, a city full of symbolism as a historical centre of knowledge and union of wisdom. There, the Upper and Lower Schools of the Pontifical University, the Palace of Fonseca and the Exhibition and Congress Centre of Castilla y León hosted the Event’s different meetings and helped create a unique atmosphere.
“University, Society and Future” down to the last detail
The opening ceremony was chaired by His Majesty The King and featured a spectacular and poetic introduction with a video map projected on to the stage and the dome of the Auditorium of the Exhibition and Congress Centre. This was the start of the event and its different blocks of content: a series of discussion forums on research, training and learning in the digital world and the contribution to social development.
In this event, every detail had a special meaning. The ephemeral architecture that we introduced in the city was designed with extreme care and respect for the antiquity of the buildings, some of which are more than 800 years old. The graphics, which evoked the painting “The Sky of Salamanca”, an indispensable part of the city’s art history, were one of the most outstanding and admired aspects.
The perfect finale had the former President of the Government, Mariano Rajoy, close the event and the President of Argentina, Mauricio Macri, extend an invitation to the next edition in 2023.
After this, all that was left was to evaluate the magnitude of the Event by looking at the figures, which speak for themselves: 1500 attendees from 26 different countries, 13 discussion panels and 80 speakers from 16 nationalities contributing their experience and… 700 rectors and academic representatives from 600 different universities representing 10 million students.


June 23, 2014