Create a Street marketing action for the Mother’s Day to promote the new collection
A concept around the action: “Bimba and Lola return from his trip to Greece in his new fashion truck and make a stop in Madrid “. Columbus Square was the setting to park the caravan. From there, inspiration for gifts, discounts and shopping bags linked to promotional video “This is Greek” were offered. The presence of the blogger Inés Ybarra and the Social Networks helped to relay the new to generate wider dissemination and outreach.
October 7, 2015