Presentation of the new Adidas Predator boots

The Challenge

Present the new Adidas Predator boots, in a press conference attended by the footballer Xavi Hernandez, brand ambassador.

The Solution

During the event, the new boots were exposed caged, to simulate as a predator would be, animal to which the product name makes reference. This groundbreaking staging, was in line with the character that the brand wanted to give to the new sports shoes.