Collaborate with Volkswagen in the organization of the visit of the Kings of Spain to the company factory in Navarra, which coincided with the 50th anniversary of the opening of the plant.
Create a claim which pull together the cause of the celebration and the benefit that Volkswagen brings to the Spanish society, having generated today 4.500 jobs only at the factory in Navarra.
Implement the Volkswagen brand image in every design. To promote it and get the maximum publicity out of it through the media that was present. Also coordinate the journalists and personalities movements to make the visit a success.
The Kings of Spain had the opportunity to see their signatures on a Volkswagen vehicle through a digital projection on the windscreen.
October 3, 2015