The Challenge
Collaborate with Open Mind, an initiative promoted by BBVA in the event of the presentation of the book C@mbio.
The Solution
A warm space around a scenario of simple lines that gave prominence to the guest speakers and in which the attendees could follow the interventions comfortably. Two of the authors of the book, Lucien Engelen and Federico Casalegno and Francisco González, chairman of BBVA took part in the act.