Ramón Bilbao Pop Up Store

The Challenge:

Create a space that will be integrated within the fair DecorAcción 2016, where the visitors could see the new brand image of Ramón Bilbao, as well as the new wine: Lalomba

The Solution:

Under the concept of “El viaje comienza aquí”, this Pop Up Store was created, with a unique traveller retro style. For the decorations Mónica Andina and Fernando Tapia did feature the showcase, both pioneers of the interior design. Inside various activities where scheduled. Starting with groups of wine testing accompanied with the “tapas” of Macarena Rey –Michelin star-, reading workshops and talks of the adventurer Alvaro de Marichalar.